Inbox Insight

APRIL 19, 2021

Why do we need to rethink ICP and customer profile data? Customer profiles informed purely by your own first party data such as your CRM, can be restrictive. Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market?

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Madison Logic

JUNE 6, 2023

Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution. Leverage intent data and search terms to understand what in-market buyers seek and to reveal specific points that they are looking for.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

DECEMBER 28, 2021

Partner marketing is a great way to expand your reach and continue building your position as an industry thought leader. Use intent data to find in-market buyers. Using intent data is one of the best ways to discover people who are currently in the market for a solution like yours.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data 84

Intent Data Intent Content De-duplication 84

6sense

MAY 10, 2017

Since all the outreach activity is tied directly to those accounts, if you don’t choose the right ones, you’re hosed. And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. Finding in-market buyers to pass to sales. This is where our partnership with 6sense comes in.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Inbox Insight

NOVEMBER 3, 2023

By defining your buyer personas, you can tailor your content marketing and messaging to resonate with your ideal customers. Leveraging first and third party intent data can provide valuable insights into your customers’ preferences and behaviors. 81% of buyers prefer to research before making a purchase decision.

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Gong.io) that analyze interactions with buyers.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52