Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal? Like Sonny divorcing Cher (or was it the other way around?)

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Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth. “You can't win if you don't play&#.

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Convince & Convert

MAY 27, 2010

RT @jaybaer: The more things change, the more things change (new social media tools you can use) [link] [link] Beny Schonfeld The More Things Change, The More Things Change [link] (from @jaybaer) [link] Patti Confar Who knew?

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Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Incidentally, these internal links are also a SEO positive) 4.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 15, 2010

is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. ericamcclenny Expion [link] EricaMcClenny This article just made me laugh.

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Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. What do you think?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. If someone is using them as the strategy what will happen when they are not the dominate force?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 1, 2010

What is surprising is the lack of utilizing each resource to its capacity. In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Thanks [link] Billie Ginther @iwants RT Nice article and PPT on beginning social media … [link] thanks [link] 7 Ways to Overcome the Social Media Time Sink | Social Media Examiner [.] A good resource to find out how to connect with your audience is Groundswell. A+ resource links, too. link] [link] Ento ?

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 14, 2010

I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man. Great post via @jaybaer [link] [link] membershipjedi Thanks for taking the time to comment Mark.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

. #19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Extra resources are important. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. Longer headlines, eh?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Great resource. Great resource. Great resource. Great resource. Reinfeld RT @orangemarketing: Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia [link] Jay Thompson Derek – You might take a peek at [link].

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. It is a paid feature, you buy credits and can do emails one at a time selectively.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

APRIL 14, 2010

Your posts are a million times better than organizations acting as social media resources that always charge a fee for information. I am ready to opt-out of most. I value what you say, know it has a monetary value. But you don't hold the credit card in between the relationship, again , again and again.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

SEPTEMBER 21, 2010

link] Laurel Papworth Point one doesn’t have to be resource intensive. link] Deborah Drake – Catalyst Jason, I am a fan of sharing great resources with others and so I comment to tell you, you are on my Blogroll for how you say what you say need not be replicated by me but simply shared!

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 31, 2010

Social media is great for setting your business or yourself up as a thought leader, for sharing ideas, for finding articles and blogs and resources you never knew existed. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. Resources deployed. Proposals are written. Stuff gets built. And then…………………………… THUD.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 9, 2010

If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else. There's also a genuine risk of spreading yourself too thinly.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

FEBRUARY 9, 2010

I think many people look to trusted online resources for expertise. Thanks to social media, friends are often exposed as being liars or at least untrustworthy. and so it's not that we trust our friends any less relative to other sources, just that our benchmark for trust has changed.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Online Marketing Institute

OCTOBER 31, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 30, 2010

It seems to me that many can barely muster the resources and dedication to do a good job with even one social media initiative — how can they possibly handle a segmented social media program day in and day out? I would love to hear your thoughts about how companies can address this challenge from a practical standpoint.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point. twitter????twitter??????????Is

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Depends on your resources and how big these geo-apps get.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 2, 2010

[link] Jon Mertz Social media delivers access to ideas, new thoughts, and innovative practices and approaches. It is a great way to see and learn different things in a short amount of time while building your own library of resources.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Rather than outsourcing your social media, lets call it in-sourcing.

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Social Media Media Paid Content Webinar Metrics 148