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Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers

chiefmartech

At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. We still have a ways to go on security and privacy, but we’re headed in the right direction. Marketing Operations Job Responsibilities.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Home of Chief Content Office Magazine and THE event Content Marketing World. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Also follow Joe Pulizzi @ juntajoe.

Twitter 100
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B2B Lead Generation Blog: Lead generation with Podcasts

markempa

is using podcasts to generate sales leads and revenue for their sales training events. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. Bannan on podcasts caught my attention. Bannans article examines how John Costigan Cos.

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B2B Lead Generation Blog: New E-Book Offers Great Advice

markempa

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

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B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

markempa

Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Develop a marketing program that helps the sales team sell at a personal level. Use your huddles to introduce new sales people to the marketing team.

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B2B Lead Generation Blog: Two new reports on marketing and lead generation

markempa

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.