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LiveIntent launches Identity Enrichment on Salesforce AppExchange

Martech

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Once the customer in the marketer’s CRM is matched with the graph, LiveIntent will dedupe, cleanse and enrich the first-party data around the customer.

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LiveIntent announces Identity Enrichment on Salesforce AppExchange, the world’s leading enterprise cloud marketplace

Liveintent

C ustomers can enjoy accurate and enriched CRM data via up-to-date, deterministically matched unified profiles to perform marketing in the Identity-driven Era. LiveIntent Identity Enrichment has delivered high resolution via its continuously authenticated licensed Identity Graph. ” About Salesforce AppExchange.

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The Role of AI in B2B Marketing

Binary Demand

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. AI transforms B2B marketing by enhancing efficiency, personalization, and decision-making.

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The Argument for Marketing Automation and Related Martech

Launch Marketing

CRM software solves these problems and further increases the sales team’s productivity by centralizing many of the common tools and processes involved in the typical sales workflows. Framed this way, a CRM is basically a data management and productivity tool for the sales team. If you’ve already achieved that—congratulations!

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12 Key Questions and the Answers You Should Expect When Choosing the Right B2B Sales Data Partner in 2024

SalesIntel

Quality and validation go beyond basic demographic criteria. How do you leverage all this data to make your marketing and sales efforts efficient and effective? Ideally, data providers offer a platform where you can use the data instantly with integrations that include CRM, email marketing systems, and more.

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How to Manage Sales Pipeline: A Step-by-Step Guide | Varicent

Varicent

Sometimes your main competitor will be the status quo, as the customer seeks ways to make their current operations more efficient and sees your offering as a viable option that could help them. These fit well with CRM systems that can provide standard and weighted forecasts to senior management.

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How to Be a Part-Time Real Estate Agent: Tips and Requirements

Hubspot

Get your real estate license. Becoming any kind of real estate agent always starts with getting a real estate license — even if you're just part-time. Those include: Figuring out your state's licensing and educational requirements. Completing pre-licensing coursework. Passing a state licensing exam. Let's jump in.