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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

He notes that successful brands are those that involve consumers in storytelling, effectively making them co-creators of the brand story. According to Michael, the answer lies in developing peer-to-peer (P2P) channels where you can derive innovative product ideas directly from your consumers.

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Marketers and business owners are always concerned about how people perceive their business. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie Ehm is a former TV host and advertising Creative Director turned training guru.

P2P 52
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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Writing emo poetry on MySpace notes revealed a passion for creative writing. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. I spoke with Wolfley to learn more about his career and the importance of disrupting industries to uncover innovative opportunities.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. By Tatiana Ceresa.