Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 101

Content Marketing Microsite Planning Paid Search Agency 101

Convince & Convert

DECEMBER 11, 2015

and The Viral Fever in India. In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. It’s a state of mind we like to call #Goodweird.”.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

ClearVoice

APRIL 15, 2020

New thinking (by necessity) is ushering in a new era of creativity for all. Like any decisions of magnitude, putting the plan into a creative brief is always a smart idea to map out the different features of the event, budgets, goals/metrics and how sponsors can be integrated. Be creative in this approach. Need proof?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Coca-Cola, a company (and Contently client) often leading the charge in creative and sophisticated marketing, appeared to have followed the UGC playbook here. And hashtags that get hijacked by users tend to go viral.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Volume of traditional PR opportunities that often arise from highly viral content. Doug is the Co-Founder & Creative Director at Velocity Partners. Kelsey Libert. Doug Kessler.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 59

Resources Planning Content Marketing Best Practices 59