Lenny's Newsletter

SEPTEMBER 12, 2023

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed.

CPO 145

CPO Product Work Management Enterprise Management 145

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Marketing Insider Group

AUGUST 5, 2020

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer). Martech is becoming more accessible and affordable for SMBs – many tools offer price tiers based on your business’s size and application.

Enterprise Management 340

Enterprise Management Automation Work Management Marketing Management 340

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I ran demand and operations, so my job was simple: generate and optimize leads. Not only were qualified prospects filling our pipeline, but they were coming in at a great price. I was instantly hooked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Martech

OCTOBER 23, 2023

Consequently, brands should review and adjust their creative to highlight cost savings, discounts and promotions that resonate with price-sensitive consumers. This data-driven approach enables us to continuously refine strategies, ensuring resources are invested where they generate the most impact.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Metadata

OCTOBER 6, 2021

How much can you spend to generate a qualified lead and convert that lead to a customer? For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

How much can you spend to generate a qualified lead and convert that lead to a customer? For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52