How to drive word of mouth | Nilan Peiris (CPO of Wise)
Lenny's Newsletter
SEPTEMBER 24, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
CPO Design Linkedin 
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How to find and win your first 10 B2B customers
Lenny's Newsletter
SEPTEMBER 5, 2023
For Figma , Dylan Field reached out to design-oriented founders who he knew from previous projects: “ The early batch of alpha customers were just mostly friends, and friends of friends, of Dylan. We networked aggressively on LinkedIn with our alma mater networks etc. Art by Natalie Harney. Let’s jump right into it.
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So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89
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The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. And LinkedIn fueled by Salesforce data rakes in almost 9X ROI but is much easier on the wallet. The clear winner is Retargeting at 15X which makes sense. Are you a believer yet? If so, here’s how to get going.
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Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Privacy UX is about developing quality user experiences — with human-centered brand-aligned design.
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Follow him: @omerminkara, LinkedIn . Fleischaker noted that budget constraints are the current top challenge firms face when pursuing initiatives designed to narrow the gap, and that forward-thinking firms recognize the financial and operational benefits of doing so which is why they continue to bolster activities in this area.
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When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. . Measure Everything In One Place — Not Just ABM.
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