Can You Shortcut ABM and Still Make it Work?

The Point

If you already have good content, adapted for different personas or industries, the technology to drive automated, multi-touch nurture emails, and a willing and capable sales team, you may not need a full-blown ABM solution, at least not at first. Develop a multi-touch, multi-channel campaign to market to those account contacts with display ads, nurture emails, and a meeting-setter direct mail campaign.

Work 143

10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing


I am very perplexed by B2B marketers thinking and reporting that email marketing is the #1 source to generate demand and PR over many of the other channels that are sacred for B2B marketers. As modern marketers know, the first touch or last touch attribution is just not a real thing, and customer journey is much more multi-touch, multi-channel driven process. We can tell you exactly what caused the deal down to the channel and the visit.


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The three pillars to overcome SaaS marketing complexity


They need the right multi-channel mix of pay-per-click (PPC), display, and social advertising, as well as content that harnesses refined search engine optimization (SEO) practices to increase site rankings for relevant keywords and drive organic traffic.

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Under the Microscope; 3 B2B Content Marketing Compounds for Advanced Practice

Inbox Insight

Remarketing techniques provides B2B marketers a second chance to drive brand value through a multi-pronged approach. It’s also an essential component for strategies aiming to immerse their audience through leveraging multi-channel tactics. Channels.