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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

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A Not-So-Boring Guide on B2B Demand Generation

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Demand generation just isn’t a subset of marketing. It’s the outcome of all kinds of marketing activities working together. Not just paid ads or ABM. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy.

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What Lead Filters Should I Request For My PPL Campaign?

The Point

A client asks: “I know I can filter our Pay-Per-Lead ( content syndication ) leads on geography and company size. Can I also limit leads to certain job titles?”. My response: To best answer the question, let’s discuss what lead filters are and how they work. What if I want to filter to specific regions or states?

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

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How to Distinguish Between PPC Pros and PPC Posers

Hubspot

Hiring a paid search manager is easy. Hiring a great paid search manager is not. Paid search managers, of which I am one, are notorious for living in their heads. The unfortunate thing about paid search is that it's one of the easiest skills to fake. First, let's briefly review this specialty.