Martech

SEPTEMBER 24, 2021

Many ABM tool vendors manage ABM interactions, including offering CPC-based paid ad programs across search, display and social media. Explore platform capabilities from ABM vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. ABM reporting.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

SmartBug Media

JUNE 24, 2020

Facebook ads can drive a lot of traffic economically because of their low average CPC. There are many ABM platforms out there, including Terminus , El Toro , and Demandbase. This allows you to target audiences based on interests, shopping habits, job titles, or even income. They also work wonders for more visually appealing brands.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

NetLine

MAY 1, 2018

A few weeks later, we were a Silver Sponsor and attendees of ABM Innovation Summit – thanks to the whiz kids at Demandbase who know how to put on a great event. What was great about these sessions was the ability of our fellow marketers to see beyond a siloed perception of ABM marketing as a function of CPC and display ads.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Directive Agency

FEBRUARY 22, 2019

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. 2012 – 2014 Average CPC). Competitors will continue to outbid each other and push up CPC. This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Jason Stewart from Demandbase explained that the key to getting the most out of these ads was by testing offers to see what works.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Single Grain

APRIL 24, 2023

To save money, we spread the CPC budget across multiple campaigns. Results: Increased MQLs and Conversions with an Excellent ROI Cornerstone OnDemand gained 189 closed-won deals, 2,837 MQLs, 25% conversion rates, and a 274% ROI : Their leads were gained across various channels, specifically Google, LinkedIn, Drift, and Demandbase.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. John : At Demandbase, we’re all about ABM.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40