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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer Lifetime Value (LTV). Conversions.

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How to Create an Effective Social Media Content Strategy

Valasys

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Use social tools to communicate with your customers.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. SMX East 2017, Day 1.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

Here are twelve of the most useful SEO reporting templates that you can customize to prepare high-end reports for your clients. Backlink profile such as an increase in referring domains. A list of the published links with a corresponding chart and a graph that summarizes the link acquisition distribution based on the type of links.

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How We Went Viral: Promoting Content with Influencers, Ads & PR

BuzzSumo

In the first week our post analyzing 100 million headlines was shared over 10,000 times, had over 100,000 views and gained links from over 100 unique domains including Fast Company, Forbes, Inc, Boing Boing and Slate. Our Facebook and Twitter ads (with our ad spend and CTR). You cannot publish content and hope people will find it.

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35 Social Media Terms Every Marketer Needs to Know

EveryoneSocial

But effective marketers need to know numerous other social media terms, as well as a slew of acronyms, from CPC to ROI. This term refers to the amount of time it takes for your organization to respond to a customer on social media. A/B testing. Application programming interface (API). Why is this important? Bounce rate.

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What Is Lead Generation in 2019

Albacross

refers to the process of identifying potential customers for your business’s products or services. ?. A lead is a prospective customer who has shown interest in the services or products provided by your company. By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention. In a nutshell, ?lead