Performance Marketing: Tools, Techniques and Best Practices
Marketing Insider Group
NOVEMBER 6, 2023
What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. CPC (Cost Per Click): Payment is made when an ad is clicked. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information. Understand Your Audience. Set Clear Objectives and KPIs.
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