Envy

FEBRUARY 13, 2021

It's an alternative metric to CPA. Open Rate (OR). Tracking open rates for marketing emails and texts lets you know how many recipients thought your subject line was appealing enough to be worth reading, so if it's low you'd better get to work.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Here’s why: Though many new affiliate marketers aren’t aware of EPC, what it is, and how to calculate it (which we’ll cover shortly), they know another popular marketing term: “Cost per click” (CPC).

Cost Per Click 120

Cost Per Click CPC Advertising Agencies Landing Pages 120

Ontraport

NOVEMBER 4, 2019

To keep track of it all, here are the stats you’ll want to look at: Click-through rate (CTR). Cost per click (CPC). Conversion rate. Click-through rate (CTR). Cost per acquisition (CPA). Open rate on delivery and bonus emails. Click-through rate for bonus content. Bounce/spam rate.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

SnapApp

APRIL 4, 2018

Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. Cost-per-acquisition (CPA, ideally under target $). Cost-per-click (CPC). CTR, Unique CTOR, Forwards/Shares and links clicked on.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

FEBRUARY 5, 2020

For all page views to the page, the exit rate is the percentage that were the last in the session. Cost Per Acquisition (CPA): The amount that the advertiser pays for acquiring a customer is known as the cost per acquisition. For example, if you invest $100 in PPC and 10 people click on your ad, then your CPC would be $10.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Outbrain

MARCH 24, 2020

Affiliates receive payment on a pre-defined basis, usually when a customer clicks on the link (hence, Pay-Per-Click), but sometimes only when the customer actually buys the product (CPA, or Cost-Per-Acquisition). Email can be a powerful performance marketing tool for affiliates – it has a decent average open rate of over 17%.

Paid Content 34

Paid Content Cost per Acquisition CPA Paid Search Agency 34

Single Grain

MAY 31, 2023

Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior. Marketers can use this data to optimize website performance, understand user journeys, and identify areas for improvement.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52