Remove Course Remove Long Tail Marketing Remove Outreach Remove Public Relations
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The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. At Abraham Harrison, we do pursue A-listers, of course. In general, we have two weeks or less before our first outreach.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

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The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring. Image via Wikipedia.

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Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Check, check, check, check, and check! OK, now on to tools. While influencer marketing is PR, you need to treat it like sales.

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How to Start a B2B Content Marketing Program

Altitude Marketing

in a variety of formats (short-form, long-form, infographic, video). through a variety of channels (public relations, digital advertising, email, social, paid social, your own website). Of course, a startup that makes policy admin software for inland marine carriers doesn’t need to rank for “insurance.”

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Best Crypto PR Agency: Top 8 Choices for 2022

Single Grain

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Services Offered: Public Relations.

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B2B Lead Generation: 26 Strategies For 2019

Albacross

Build Public Relations (Editorial Outreach). Of course, you’ll need a great “hook” to capture the media’s attention. Long-tail keywords, as a general rule of thumb, tend to indicate low intent. The choice is yours! Costs involved: depends on your needs and imagination. Strategy 17.