operations Course Forrester Marketing Automation Services Trends 
ANNUITAS
DECEMBER 11, 2023
The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well. . #2
ClickZ
JULY 23, 2020
Marketing automation can take the guesswork out and help you make data-driven decisions amidst chaos. . Most marketers are accustomed to handling online buyer behavior and marketing in the virtual realm. Buyer behavior during a crisis can be inconsistent and difficult to predict without the right tools.
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Content4Demand
FEBRUARY 15, 2023
You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year.
Allocadia
SEPTEMBER 16, 2019
The starting point behind achieving this was helping marketers manage their marketing investments, and we have dramatically extended our product since then to become the Run Marketing platform. Because of this, we knew it was time to reflect a more accurate Allocadia in market today!
Hinge Marketing
MARCH 12, 2020
Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack.
Marketing Insider Group
JANUARY 6, 2020
Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).
Single Grain
FEBRUARY 12, 2020
Good CX comes down to the highest standards for providing customer service. That means that your customer service has to reach a whole new level than ever before. If a company doesn’t provide personalized, speedy and efficient service across all customer interaction touchpoints, the overall customer experience suffers.
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