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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Why Data Privacy Matters To Win Back Unsubscribers

Opt Intelligence

You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not. By applying the same data privacy policy to any data you interact with, you’ll ensure a compliant, clean database of leads and customers, as well as unsubscribed users.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). As March celebrates National Consumer Protection Week (March 1-7) and World Consumer Rights Day (March 15), let's understand what you, as a marketer, need to know about consumer protection and rights.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.

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Need a Foolproof Privacy Compliance Strategy? Start Here

Zoominfo

Privacy compliance is non-negotiable for any business handling and processing customer data. In 2021, European Union data protection authorities handed out a total of $1.25 billion in fines for privacy breaches. In fact, researchers say the cost of a data breach at a single company averages over $4 million.

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Consumer Data Laws in the US: Tracking the Latest Legal Updates

Zoominfo

This policy disclaimer is required under privacy laws like the General Data Protection Regulation (GDPR) and the ePrivacy Directive , to give consumers more control over how their data is collected and used. But state-by-state laws are becoming more common, protecting a wide range of privacy rights of their residents.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Key Provisions.

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