The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Hubspot
FEBRUARY 22, 2019
Read on to learn the eight-step process we use to optimize Google Advertising costs. Modified Broad Match (MBM): MBM allows you to lock in specific keywords within a phrase. For example, if you bid on “free crm software”, your ad will show up on Google for “free crm software for small business”, but not for “free software crm.”.
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