CPM, CPC, CPA, WTF? A guide to setting campaign objectives
Choozle
APRIL 30, 2019
CPM, CPC, CPA, CTR, WTF? Goal types include: Reach (CPM): This goal uses algorithms to optimize for the greatest reach by impression. Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. purchase, download, form submit, account sign-up, email sign-up, etc).
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