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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5%

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The greatest barrier to lead generation success is lack of resources: Staff, budget and time. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

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Inbound Marketing & Marketing Automation

LeadSloth

But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. But it can quickly get expensive.

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The Modern Marketer’s Blog Roundup - 1/29/2015

SnapApp

Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See. The headline says it all for this one – there’s some really interesting data out there about demand generation, and CMOs need to see it. Read On>> Eloqua: 5 Tips for Marketing Leaders to Bridge Organizational Silos.