article thumbnail Closes Record Year As Market for Autonomous Demand Generation Surges


The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.


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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. Advertising on directories is a highly effective way to reach your target audience and generate revenue for your business. Attract your target customers with directories.

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The greatest barrier to lead generation success is lack of resources: Staff, budget and time. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.

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The Modern Marketer’s Blog Roundup - 1/29/2015


Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See. The headline says it all for this one – there’s some really interesting data out there about demand generation, and CMOs need to see it. Read On>> Eloqua: 5 Tips for Marketing Leaders to Bridge Organizational Silos.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. It’s a vicious cycle.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5%