Single Grain

OCTOBER 28, 2019

For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. That’s a bit of a stretch.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Albacross

APRIL 24, 2019

Click-Through Rate (CTR). CTR tells you how compelling your Call to Action is. The formula to measure CTR is: CTR = Total Number of Sales / Total Number of Visitors * 100. Wherever you have a CTA button present, you should be measuring its CTR. Cost Per Click (CPC) and Cost Per Mile (CPM).

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Single Grain

JANUARY 24, 2020

Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. Also, moving up a single position in Google increases relative CTR by 30.8%. This means that tracking organic rankings is as important as ever. 12 Reasons Your SEO Strategy Is Failing.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL).

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CoCA: Cost of Customer Acquisition (See CAC). CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. For instance, if you’re in the e-commerce sector, an agency with a track record in driving online sales and managing platforms like Shopify or WooCommerce can be invaluable.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

MARCH 10, 2016

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 15) Clickthrough Rate (CTR). 21) Context.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28