How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)
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APRIL 4, 2023
As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. You have fewer resources than you did before. Budgets and resources are down. I’m going to type this in all caps, so you don’t miss it: DON’T CHASE THE COST PER LEAD (CPL).
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