Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. Jep: Terry, thank you very much for this introduction to B2B pay-per-click advertising. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Marketing Insider Group

JANUARY 28, 2015

Each has a different model but mostly you can buy this traffic on a Cost-Per-Click (CPC) basis. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

QuanticMind

SEPTEMBER 13, 2018

Unless you run a one-person microsite, there’s too much work for one person to manage. An analysis of the costs-per-click for these terms will show whether you should also run paid ads for any of them. Gathering the Team and Identifying Roles. The people on your team should fill a number of roles.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Similarly, factors such as cost-per-click and how much Facebook ads cost vary greatly from the United States to, say, Indonesia or India.

Work Management 95

Work Management Marketing Management Paid Search Agency Cross-Selling 95

Convince & Convert

MARCH 4, 2012

This became a de-facto landing page/microsite for many companies , and made it relatively easy to drive fan behavior – especially when using inexpensive software. From Facebook’s perspective, this of course makes sense, as every seller of advertising would prefer to do so on an impression rather than clicks basis.

Small Business Marketing 167

Small Business Marketing Facebook Business Enterprise Management 167