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What Are Marketing KPIs?

ClearVoice

CPM for brand awareness ads, CPC (cost per click) and CTR (how many visitors to an influencer’s page clicked through to the company page) to learn more about a product? Click-through ratio. Cost per click (to social channel page). Cost per click (to web product page).

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10 Social Media Copy Tips To Spark Conversation

Anyword

In a test run by Anyword’s creative team, we found that for celebrity content, very short ads (about one to two words) had a 36% higher CTR than the average for celebrity content as a whole. In one case, using the active language of a CTA button resulted in a 37% decrease in CPC , as we’ll see in our findings below. Twitter: Amazon.

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Revenue Streams and the Publishers who Love Them

Anyword

Some of the common metrics we’ve seen used by publishers for their audience development campaigns are: Max Cost Per Click (CPC) – This sets a maximum value a user is worth regardless of how engaged they might be in subsequent interactions.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Bred’s KPI monitoring and diagnosis series is informative and must be followed, where he discusses changes in CPC, CTR, and click volume. Why should you follow him? Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co.

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Advertising on Mobile for B2C Companies

LeadSquared

When compared to Google Ads (pay-per-click), digital media advertising – texting (SMS), social media, video uploads etc or traditional form of advertising – classifieds, newspapers and magazines; advertising on mobile can be a lot lighter on your pockets. You can a reach a lot more people for a lot less.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

The CTR or Click-through Rate measures how often people who are served an ad actually click on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served (i.e., clicks over impressions). The higher the CTR on an ad, the better it’s performing.

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20 Benefits of Advertising via Online Channels

Single Grain

Click-through rate (CTR) : The percentage of ad impressions that resulted in clicks (CTR = Clicks / Impressions). Conversion rate : The percentage of users who completed a desired action on your website after clicking the ad. Cost per click (CPC) : The average cost you pay for each click on your ad.