Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric
QuanticMind
MARCH 14, 2019
At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. If your goal is to hit a CPA of $20, conversions would be a part of your optimization metric. Profit Maximization, CPA, Brand Presence, etc?) Why is My PPC Performance Bad?
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