Envy

FEBRUARY 13, 2021

It's an alternative metric to CPA. This is the Click-Through Rate, meaning the number of times that someone who sees your ad actually clicks on it. Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. Open Rate (OR).

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Ontraport

NOVEMBER 4, 2019

To keep track of it all, here are the stats you’ll want to look at: Click-through rate (CTR). Conversion rate. Click-through rate (CTR). Cost per acquisition (CPA). Open rate on delivery and bonus emails. Click-through rate for bonus content. Bounce/spam rate. Stage 2: Convert.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Hubspot

JULY 15, 2020

Finally, add colleagues of people who have historically exhibited high value engagement (nothing like name dropping to increase email open rates)! This will look like CTR, CPM, CPA, CTOR, etc. Account Intent is a measure of which companies are engaging with your solution area but are not (yet) engaging with your business.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

SnapApp

APRIL 4, 2018

Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. CTR, Unique CTOR, Forwards/Shares and links clicked on. Cost-per-acquisition (CPA, ideally under target $). Adam Honig. Ken Sterling.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

DECEMBER 20, 2021

Open rate: How many people open your marketing emails. Most commonly expressed as a percentage calculated by dividing the number of email messages opened by the total number of emails sent (excluding those that bounced). Click-through rate: The ratio of users who click on a specific ad to the total number of viewers.

Cost per Acquisition 293

Cost per Acquisition Campaigns Lead Ranking Planning 293

The ABM Agency

FEBRUARY 14, 2023

This includes defining metrics such as cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), etc., Establishing key performance indicators (KPIs) such as click-through rate (CTR), impressions, engagement rate, etc., that will be used to measure the success of the campaign.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing & Strategy 52

Convert

AUGUST 15, 2022

Target CPA Target ROAS Maximize conversions, or Maximize conversion value. To boost your ads conversion rate, you can test different variations of the ad copy: Different benefits and offers in the description text, for example. Open Rates. Conversion Rates. You still get some visibility, although not the top one.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59