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AI Is Everywhere — But Are You Building it Responsibly?

Salesforce Marketing Cloud

AI is trained on reams of data that have been collected over time. Research has shown that many popular open-source benchmark training datasets — ones that many new machine learning models are measured against — are either not valid for the context in which they have been widely reused or contain data that is inaccurate or mislabeled. .

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Highlight Friction Points Until you study user behavior on your website or app, there’s no way for you to know for sure that users are interacting with it the way you intended. Here’s how: 1.

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What Topics Are HR Tech Buyers Researching in 2020?

Inbox Insight

The challenges faced by HR tech buyers include creating an employee-friendly work environment, finding simple ways to onboard and train, and providing the right compliance training or tools. Additionally, there are the matters of compliance with laws such as GDPR and data protection. Pay and benefits.

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Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. According to a study by GetResponse, the average open rate for welcome emails is 82%. Articulating The Welcome Emails : .

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5 Marketing Automation Tools in 2023 to know

Valasys

A study by PwC reports that over 52% of companies have invested in digital transformation. But GDPR and other compliance regulations have reformed how enterprises handle and operate data. Marketing automation has been built to extend what artificial intelligence and machine learning have been trained on. What does this mean?

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. To much amusement Tim started by making the distinction that he was from Onalytica, not to confused with Cambridge Analytica, and that we are completely GDPR compliant.

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Getting the C-Suite to buy in on agile marketing

Full Circle Insights

Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study. Be the Engine that Drives the Revenue Train: 5 Tips on Marketing Plans for 2019. New Study Reveals Changes in Venture Funding.