How to Effectively Personalize your Website using Account Data for Anonymous Traffic
FunnelEnvy
MARCH 16, 2020
Personalization over email is useful because it helps the recipient understand that it’s not a mass-emailing robot on the other end and that the message has been tailored to them. Website visitors have different expectations and what works over email can cross the line or be creepy on site. Firmographic Vendor Considerations.
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