Remove Correlation Remove Cross-Selling Remove Pricing Remove Website Personalization
article thumbnail

How to Effectively Personalize your Website using Account Data for Anonymous Traffic

FunnelEnvy

Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. It’s no coincidence that these companies also sell the products that let you do it!

Traffic 57
article thumbnail

AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Sales Data: Sales data includes information on product purchases, sales channels, pricing, and customer segments. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory. It helps companies identify the best leads and focus their efforts on high-value prospects.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Category Creators Episode 9 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.