ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Each of these categories of freelancers can bring value to your content creation needs, but which best aligns with your content plan and content strategy? What are generalists?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

BOP Design

JUNE 24, 2019

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. content marketing.

Paid Content 82

Paid Content Cost Work Management Planning 82

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. You can’t just say, “We offer exceptional customer service.”

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Ambal's Amusings

SEPTEMBER 3, 2009

So you invest time and money in creating and marketing white papers. Bob Bly's CopyWriting Blog. Bob Bly's Book The White Paper Marketing Handbook. Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing. Jonathan Kantor's TheWhitePaperPundit Blog.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? It’s a powerful tool that, when applied correctly, can expand the reach and relevance of your content marketing through a wide range of use cases.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. When quantity becomes the central focus, marketers encounter pitfalls like: Lack of authentic, on-topic, on-brand messaging. Click To Tweet.

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

Jonathan Kantor is 14-year white paper marketing veteran. This question is a natural for every white paper writer because if you don’t know every aspect about your target audience, it becomes impossible to craft an effective paper that will achieve your designated marketing goals. " Jonathan Kantor. Jonathan Kantor's Tip.

Paper 100

Paper Work Management Marketing Management SME 100