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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

(Thank goodness!). But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. There’s just too much at stake not to. billion on Cyber Monday.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Joel is a copywriter extraordinaire. He is solely responsible basically for our copy on our website we just discussed, and he has been doing some masterful things with copywriting for a long time.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Joel is a copywriter extraordinaire. He is solely responsible basically for our copy on our website we just discussed, and he has been doing some masterful things with copywriting for a long time.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

Facebook Ads is one of the top PPC platforms right now. When it comes to text, it’s more important than ever before to use the copywriting strategy I call “frontloading.” With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 Delivery optimization. The audience.