BOP Design

MARCH 17, 2020

Common themes for grouping ideas can include: SEO strategy (grouping by keywords/phrases). In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! Subject matter expertise. Service or product line groups. Type of content.

SME 64

SME Content Trade Show Case Studies 64

nDash

NOVEMBER 3, 2021

Think about putting together a quick style guide covering things like audience, tone, keyword usage, and other important information. Tone : Emails generally call for a master copywriter , someone who can mimic your preferred tone, and not necessarily someone with deep technical knowledge. How about the worst? Conclusion.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. A word of advice—Don’t rely 100% on organic SEO.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Ambal's Amusings

SEPTEMBER 3, 2009

Bob Bly's CopyWriting Blog. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. Michael Stelzner's WritingWhitePapers Blog. Jonathan Kantor's TheWhitePaperPundit Blog. Jim Lodico's WhitePaperSolution Blog. Sarah Mitchell.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Content Standard

AUGUST 9, 2023

That makes it a powerful tool for organizing unstructured ideas or outlines into meaningful text, quickly generating and iterating on drafts, and ensuring the final copy is grammatically correct and fluid. Optimization – Take an existing article and use AI to incorporate specific keywords or facts provided by you.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Develop lasting relationships with top-quality copywriters and they’ll become one of your most valuable assets. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106