Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. As I mention in 5 Steps to Achieve Lead Generation ROI , it is important to negotiate pay-for-performance contracts with any media property to share in the risk. Am I suggesting we should abandon the social media bandwagon?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

The Effective Marketer

MAY 18, 2010

Everyone in the family knows they do marketing, friends ask them for some advice and they often times talk to telemarketers trying to sell newspaper subscriptions at eight o’ clock at night because they think it’s fun. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

NOVEMBER 11, 2010

In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

markempa

SEPTEMBER 4, 2007

I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

OCTOBER 7, 2010

He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI. I printed this and passed it out during our last sales meeting. I am sure it will help many of our agents.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

SEPTEMBER 15, 2010

Welcome to Social Media ROI. Community uses customer-generated content in a customer-aligned context for a customer-serving purpose. “This seems hard,&# you say, “why bother?&# Because with community comes more revenue, higher retention and lower costs.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 3, 2010

But combining these techniques can provide tremendous uplift in results and ROI.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

OCTOBER 28, 2010

Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy? Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

DECEMBER 16, 2010

So when someone asks “what is the ROI of social media?&# What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. And if we don’t engage our users, they will simply leave!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

So when someone asks “what is the ROI of social media?&# What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. And if we don’t engage our users, they will simply leave!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

ROI: How do you link social media activity to the bottom line? Because this is the hot new thing, I always advise eager department heads that their first objective in social media is to define their objectives for using social media. Once that is complete, there is usually plenty of responsibility to go around.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

DECEMBER 1, 2010

So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

MLT Creative

SEPTEMBER 30, 2010

October 9-14, DMA : 2010 San Francisco, CA: The only Global ROI Marketing Event, focusing on direct and digital marketing integration across all channels. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Marketing Insider Group

MAY 10, 2010

Myself and another B2B marketer were discussing how the recession had forced our marketing budgets to the inbound techniques with the highest ROI. I was struck head-on with this fact a few weeks ago while on a partner advisory call. But now that the economy was slowly coming back there was a resurgence of traditional budgets. Apparently not.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Myself and another B2B marketer were discussing how the recession had forced our marketing budgets to the inbound techniques with the highest ROI. I was struck head-on with this fact a few weeks ago while on a partner advisory call. But now that the economy was slowly coming back there was a resurgence of traditional budgets. Apparently not.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 17, 2010

Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

The ROI of social media programs will continue to be challenged by some executives. Marketing and sales alignment continues to be the #1 issue impeding marketing’s ability to be perceived as a major driver of B2B business value. The quality vs. quantity of leads debate will rage on. Hint: you have to do both).

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JUNE 4, 2010

We know that marketing folk are all about ROI so they will always measure the success or failure of SM against dollar amount and they will end up missing the point with social media. A centralized team of people from each group should form a core SM team that can work within the organization as catalyst.

Social Media 100

Social Media Demand Generation Agencies Media PR 100