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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. This will help you decide how your organisation wants to differentiate themselves from them later on. This is product development.

Analysis 156
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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. But there are risks too! No problem. Let’s consider two of them.

Service 118
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10 Eye-Opening Video Creation and Publishing Insights From Facebook Pros

ClearVoice

The marketers who have discovered how to align their video content development to Facebook’s best practices are more likely to reach their audiences and achieve their objectives. In fact, Facebook proposes that those who use Facebook Live should be deliberate and think about the experience they want for their viewers to have.

Facebook 120
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What President Biden’s new Executive Order on AI means for marketers

illumin

So, how do these new rules impact marketers? How Biden’s AI Executive Order will impact marketing and advertising While there are several key points relating to the use of AI for national security, what is more interesting in this order is the protections spelled out for consumers.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

454.0759 Copyright info. The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. IBM alphaWorks: Collaborative Development Environments.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process. Give your marketing team clear instruction and task lists.