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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

454.0759 Copyright info. The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. IBM alphaWorks: Collaborative Development Environments.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

Generating content requires mindful planning and diligence. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. Instead, you plan for a successful journey. Generating content requires mindful planning and diligence. You embrace a process. Think of this.