Anything Goes Marketing

AUGUST 16, 2006

Brian states: You'll do better by thinking of lead generation as a process of micro-conversions that slowly build a prospect profile over time. He suggests to start small and gather perhaps just an email address at first and build up the relationship between the prospect and company over time.

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Anything Goes Marketing

NOVEMBER 15, 2009

lauraramos : #EE09: Tony Jaros of Sirius Decisions talks about the gap in marketing skills, not the technology or relationship with sales. lauraramos : #EE09: Omniture measures conversion across channel and pipeline. #ee09 EricHorton : Twitter just blocked the IP for the #ee09 Twitter training session. Content choice: research survey.

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Anything Goes Marketing

APRIL 20, 2006

While I will always advocate the need for personalization in emails (such as Dear Chad) as well as basic segmentation based on your relationship (i.e. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. What he didn't mention is that you'll need a kick ass product to pull this off.

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Anything Goes Marketing

FEBRUARY 21, 2009

Other goals to keep in mind is to encourage the new subscriber to open and read future emails but encourage as well as interacting with you in other channels that they may not have known about. A recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates.

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