Unbounce

JUNE 17, 2021

Let’s say you’ve personally bought less from leisure and events brands lately due to the pandemic, so you figure they would have a lower landing page conversion rate in 2021. According to the Conversion Benchmark Report , though, it turns out that the rate still managed to go from a 4.7% Image courtesy of Unbounce.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

seo.co

MAY 11, 2021

Because you’re able to target each customer with a very specific approach, you’ll see your response rates increase, acquisition costs decrease, and conversion rates go through the roof. Psychographic. Finally, you have psychographic market segmentation. Instead, focus on the similarities that you find.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

TrustRadius Marketing

FEBRUARY 15, 2022

These include metrics like sales and revenue growth, marketing team spending per new customer, funnel conversion rates, etc. Through market segmentation , businesses can break down their target audience into logical and comprehensible segments divided by geography, demographics, as well as behavioral and psychographic profiles.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Hubspot

APRIL 13, 2021

Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle. You can also use CRM data to further explore what customers convert at the highest rate. Collect psychographic data using Google Trends or influencers in the industry.

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Optinmonster

FEBRUARY 21, 2023

Lead segmentation is an effective way to improve your conversion rates. Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics. This makes them more likely to convert.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

Lead segmentation is an effective way to improve your conversion rates. Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics. This makes them more likely to convert.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. But when you're tasked to sit down and actually.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28