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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Overall, there are 3 billion social media users. Social Media Marketing Stats. Pew Research Center ).

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17 Actionable Tips to Improve Free Trial Conversion Rate

Optinmonster

The average SaaS conversion rate for optin free trials is 18.20%. The average conversion rate for an optout free trial is 48.80%. The average free trial conversion rate for B2C is higher than for B2B. According to Sumo’s research : The average conversion rate for all pop-ups is 3.09%.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign.

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17 Actionable Tips to Improve Free Trial Conversion Rate

Optinmonster

The average SaaS conversion rate for optin free trials is 18.20%. The average conversion rate for an optout free trial is 48.80%. The average free trial conversion rate for B2C is higher than for B2B. According to Sumo’s research : The average conversion rate for all pop-ups is 3.09%.

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How to Get Sales-Qualified Leads: Learn Ways to Find Them

Only B2B

Components of an ICP: Demographics: Age, gender, income level, and education. Social Media Marketing Social media platforms are not just for socializing; they also provide a wealth of data. Demographic Information: Points for fitting the ICP (e.g., Firmographics: Company size, industry, and revenue. job title, industry).

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Optimize your Marketing Qualified Leads (MQLs) Strategy and Close More Sales

Only B2B

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. Ensuring you attract leads with a genuine buying intent is crucial for successful conversion.