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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc. What is it? Resources

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The most simplistic approach to evaluating customer engagement is to measure conversion rates. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. of Tiecas, Inc.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

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The 12 Best Special-Purpose Business Software Tools

Webbiquity

Here are a dozen tools worth evaluating that cover business functions ranging from the common—word processing, spreadsheets, and business operations—to specific processes such as accepting online payments, shipping, package tracking, online fax and document management, copyright protection, and crowdfunding. Copyright Protection.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. Low conversion rate — is the percent of site visitors who take a desired and measurable action. For example, fill out a form to download a white paper, register for a webinar, submit an order etc. of Tiecas, Inc.

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A 50-Point Checklist For Creating The Ultimate Landing Page

Online Marketing Institute

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Subscribe to the Unbounce Conversion Newsletter. -->. Conversion. Designing for Conversion - 8 Visual Design Techniques to Focus Attention on Your Landing Pages. -->. Conversion Rate Optimization.