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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. .

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. The best marketing conference for one person may not even make it into the top 10 for someone else.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. Alison Zarella.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Does this mean cross-media, low-volume campaign all year long? Should marketers spread budget across time period and channels or one or two big programs? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Search is really hard to explain.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.