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SEO Changes in 2018

EMagine B2B Blog

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. 2018’s Biggest Takeaway.

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SEO Changes in 2018

EMagine B2B Blog

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. 2018’s Biggest Takeaway.

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

We all know those moments when we stumble upon what looks like a golden piece of content. They keep you from getting to the content you want to see. And while that might sound great for many, what does it mean for content creators who rely on ad revenue? And just as you’re about to dive in -- an ad appears. They’re intrusive.

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17 Google Marketing Tools You Should Be Using

Hubspot

Improve your website's SEO using Google Search Console. Google uses social signals as a ranking factor, so making it easy for your website visitors to share your content on Google+ can help your content rank better in search. If you're looking to boost your organic SEO, you'll want to do some keyword research first and foremost.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. PDF downloads.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell.

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Who’s Afraid of Native Ads?

Content Standard

The slippery slope from sponsoring content to sponsoring preferential treatment has at least one journalists feeling “ something akin to horror.” Most of us will never feel that rush outside of sponsoring content. Netflix has produced two of the best examples of sponsored content.