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Countdown to GDPR: How NetLine has prepared for May 25th

NetLine

As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information – professionals on the NetLine network request content because they want to learn. Do users need to opt-in again?

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Marketing in Europe? Wherever You Are, You Need to Know About GDPR

Content Standard

Anyone who maintains a record of personal data must adhere to strict guidelines to mitigate risk of breaches—which includes data stores in CRMs, marketing automation systems, and so on. Look at consent mechanisms, review and update privacy policies, and review data inventories. ” Image attribution: Raw Pixel.

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What General Data Protection Regulation Means For You

Stevens & Tate

Additionally, you must always give individuals the option to opt-in rather than opt-out of direct marketing – that means no more pre-ticked boxes saying ‘I want to receive promotions and updates, and you should check that any individuals currently on your mailing lists have consented to receive updates from you.

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Probably the most significant change search engine marketers need to make is ensuring they obtain proper consent for using tracking cookies on their website. In the past, it was possible to track site visitors with site cookies without asking them to opt-in, usually with an alert that read “By using this site, you accept cookies.”

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Factor in some user-generated content or questions - this is what will keep the consumer engaged. I once opted in to receive emails from a financial institution to learn more about their loan instruments. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign.

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Data privacy legislation: what display advertisers need to know

Bannerflow

Despite growing concerns among consumers as to how and where their data is used and stored, a recent Econsultancy survey of thousands of marketers globally found ‘data-driven marketing which focuses on the individual’ is seen as being the single most exciting opportunity in the marketing industry. What is ePrivacy Regulation?

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Data privacy legislation: what display advertisers need to know

Bannerflow

Despite growing concerns among consumers as to how and where their data is used and stored, a recent Econsultancy survey of thousands of marketers globally found ‘data-driven marketing which focuses on the individual’ is seen as being the single most exciting opportunity in the marketing industry. What is ePrivacy Regulation?