Remove publisher
article thumbnail

How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Let’s delve into some ways employing emotional analytics in B2B omnichannel content strategies can be beneficial for the businesses: 1. By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important.

article thumbnail

How B2B Marketers can stay close to their Customers

Valasys

Strategize Your Content Marketing : B2B sites are conventionally copy-heavy & hence, transitioning to a streamlined website can be somewhat difficult. B2B marketers need to optimize their website loading time & overall experience that it delivers to B2B customers. B2B customers value the testimonials. &

article thumbnail

AI for B2B Marketing: Roadmap for 2020

Valasys

Artificial Intelligence (AI) ever since its inception, has taken the industry by storm by infusing the data-driven insights with marketing. The data-driven insights have always been a mark of authenticity for the marketers & the prospects alike & they crave for it.

article thumbnail

Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is the starting step of your content marketing strategy. Content distribution is the starting step of your content marketing strategy.

article thumbnail

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Focus towards marketing strategies, initiatives & direction of the brand, which ultimately helps in improving product development & operations. Employ Word-of-Mouth Marketing: According to a report by Nielsen 92% of the customers prefer recommendations from friends & family over any form of advertising.