Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
What is our win rate for all marketing engagements? Lead to MQL conversion: All leads/contacts (Individuals) created in a given time frame are identified. s (and in-turn the leads/contacts) that end up being the first touch on the opportunities. How many MQLs are needed to generate a new opportunity?
Let's personalize your content