Convince & Convert

SEPTEMBER 21, 2010

based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. applications like Facebook, Twitter, Skype, etc. That said there are some options.

Social Media 155

Social Media Media Paid Content Work Management 155

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Brightedge

JANUARY 13, 2020

I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Single Grain

APRIL 18, 2022

All these tasks are complex and time-consuming for most companies, which is why it makes sense to hire a paid social media advertising firm. Get My Free Paid Social Media Plan . Why You Should Hire a Paid Social Media Agency. Dive Deeper: Paid Content Promotion: A Comparison Of The Different Platforms.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52