Martech
APRIL 6, 2023
In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. ” Data analysis is supposed to replace hunches with facts. The marketer, ideally, has a goal, a clear threshold of success that must be crossed to achieve results. Data analysis is the “GPS.”
Convert
NOVEMBER 16, 2020
While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For a larger set of differences, you would generally go for a more extensive multivariate test. This is an inefficient way to proceed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convert
OCTOBER 27, 2020
But it takes some analysis to determine if this is the case. Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Head-to-head comparison of Convert Experiences against Optimizely Web.
chiefmartech
DECEMBER 7, 2020
A survey of marketers conducted in May 2020 found that 59% were concerned that AI and machine learning would limit their personal growth — up from only 14% in 2019. Will AI lead us into a dystopian future where machines take over marketing, with few roles left for us humans to play? I’m republishing it here as a 7-part series.
Anyword
SEPTEMBER 29, 2021
AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It’s AI or die! AI Copywriting Tools.
Convert
MARCH 10, 2022
Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Both are part of the Google Marketing Platform. Also, it works if you have a small business without the marketing budget to pay for a tool. Google Optimize homepage ( source ). Convert does it. Such as: 1.
Salesforce Marketing Cloud
DECEMBER 19, 2023
Comparison isn’t always the thief of joy. But sending multiple versions of an email – with different subject lines, preview text, copy, calls-to-action, or timing of delivery – can give you a basis for comparison. Email A/B testing is a marketing strategy where you provide different versions of a campaign to your audience.
Expert insights. Personalized for you.
93 
Let's personalize your content