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Using Customer Intent to Hone Your Business

NetLine

In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. It’s an important marketing concept since it provides insight into what a prospect or customer is likely to do next, based on their behavior patterns, underlying motivations, search queries, or expressed interests.

Intent 98
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Which Social Media Channels Should Your Brand Focus On?

Content Standard

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This is a familiar story in marketing. What are the most popular social media platforms to consider?

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Brand Marketing: The Full Story

Outbrain

Branding, marketing, brand marketing? For companies to compete off and online and among target audiences overloaded with ads and information, it’s vital to grasp the differences and overlaps between branding and marketing, and how brand marketing stands on its own. What is Marketing? That’s understandable.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Overall, there are 3 billion social media users.

Stats 264
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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

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SEO vs PPC: Finding the Right Balance for Your Website

Single Grain

Although both methodologies aim to boost website traffic and increase visibility on search engines, they operate in distinctly different ways and offer unique advantages. So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy.

PPC 52
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How Deep Learning Revolutionizes B2B SEO

Valasys

B2B marketers need to be aware of the latest developments in the AI industry & upgrade their SEO strategies to comply with the latest developments in machine learning, deep learning in particular. These include an optimized site for mobile users, strategies towards optimizing User Experience (UX), & social media marketing.