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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

And for many B2B companies, they are struggling to do so without live interactions, especially events. Ensure that you have the ability to drive a tailored, personalized, buyer journey conversation with a specific buyer or customer across both your Website and Nurture channels. . Website [4.03%]. Nurture [2.65%].

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Top 10 Email Marketing Tips for Financial Services

SendX

If you treat all customers as if they’re at the same point in their customer journey, you might lose people. These two customer personas have different needs and should be receiving emails suitable for their position in the funnel. Think of it this way.

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The Best Email Deliverability Guide Ever

Act-On

Each ISP and filtering company puts different weight on different factors to determine a sender’s reputation. One reason we recommend that marketers maintain separate traffic streams for different types of emails on different domains: this way not all company email activity has to stop in the event of a reset or reputation repair).

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PureB2B Launches PurePredict: Multi-Source Intent Data.

PureB2B

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions. First Party Intent Data – Delivers Contact-Level Content Consumption and Behavioral Trends. About Demand Science.

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Email Deliverability: What It Is & How to Improve It

Litmus

Every email is an opportunity to connect with your audience and positively impact your company—but only if it makes it to their inbox. Think of each email you send as a journey, or a quest perhaps. You must warm up a new IP address to build a positive reputation. A new dedicated IP address.

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PureB2B Launches PurePredict: Multi-Source Intent Data.

PureB2B

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions. First Party Intent Data – Delivers Contact-Level Content Consumption and Behavioral Trends. About DemandScience.

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Why we care about email marketing: A marketer’s guide

Martech

That single sentence explains why companies must invest in effective email marketing. However, companies will make more money and use email to serve their entire organizations more effectively when they use a strategic approach that harnesses and respects the channel’s power simultaneously. billion in 2021 to $97.1