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5 Lessons We Learned from These Famous Rebrands

Hubspot

A good rebrand demands redefining your company's vision and values, re-establishing your brand's audience, and rebuilding your brand identity from the ground up. The company also redesigned their logo, opting for a simple blue-and-white design over their previously-signature red and blue cat and dog (to mixed reviews ).

Godaddy 101
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Marketer Showcase: Peter Tarrant of Tipalti

NetLine

Selling to finance decision makers at companies within dozens of niche industries with a variety of payments use cases requires us to have a ton of content. Not many vendors are able to target outside of the standard industries which lead to many unqualified leads. Let’s dig in! Any words of wisdom to share with your marketing peers?

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.**

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What you Need to Know to Start an Online Retail Business

Hubspot

million operating in the U.S. I would love to start one of these companies! What companies do I buy from the most? Whether you choose to sell other people’s products or create your own, you’ll still have to work with vendors and suppliers. Determine what's most important to you before researching and contacting vendors.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Great for: B2B marketers, content marketers at all levels, and content marketing vendors. The conference promises attendees a greater understanding in the breadth of marketing technologies and how businesses can successfully integrate them into their marketing strategy and operations. Go forth and network. Date: Jan. 30-31, 2019.

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An introduction to ecommerce APIs for non-developers

chiefmartech

The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. What makes this possible? The data speaks for itself. Pricing flexibility.

API 40
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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

Read on to see which applications are best for companies of every size with their own unique features, perks, and downsides. Company size compatibility : Some apps have daily limits to the dollar amount of payment processing. Dharma is a sustainable company with a Benefit Corporation (BCorp) certification.