Create your social media campaign plan for 2019 (with editable worksheets)
Sprout Social
JANUARY 2, 2019
Although any top-of-funnel social traffic is a good sign for brands, the ability to measure the financial value of that traffic is crucial for accountability. By knowing what your social traffic is worth you can justify your time and money spent on social. Organic or paid content? Organic social. Paid social.
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